Why Wet Shaving?

A short introduction

We firmly believe that a close, burn-free shave can only be achieve with proper pre-shave preparation and the right products during and after the shave.
Unlike what most gentlemen use nowadays, mostly because of the lack of time for the morning shave, Wet-Shaving has become a lost art and shaving has become a procedure that is now severely underrated and badly interpreted.

Modern vs. Classic

Luckily, shaving "the old way" is in a comeback. At some time in their life, people, just like me, started to realize that the shaving results weren't acceptable. Shaving with the gear that's largely publicized on TV's, Ad's, with the major TVs, Movies and Sport stars doesn't provide the well-being that other products considered to be classic do. I can say this by my own experience - I bless the day I started shaving with a cream or a soap, using a brush to produce a rich, creamy, lubricant and moisturizing lather instead of a can with shave 'goo' and use a straight razor instead of a multi-blade cartridge razor. The closeness and well-being during and after the entire process is unmatched. All of a sudden, shaving has become a 'good thing to do', in fact, a 'great experience' as far as I'm concerned, unlike most men that consider shaving 'a chore and a nuisance'.
Yes, I do take some more time to shave than the 'before' phase of my shaving life. But it's worth every minute of it. Some people say to me, I can't spend half an hour shaving, Why not? Get yourself out of bed half an hour earlier, I bet that you'll begin your day in a greater mood.

The Economy and the Environment

The common shaving gear like a multi-blade cartridge and the can foam can represent a significant amount of wasted money over the years. If you think about it, how much do you spend on used cartridges that you dump into the garbage or how many cans of foam do you spend?
Other than that, think about the cartridge's plastic materials and shave foam's cans that don't treat our environment properly.
The so-called classic products don't harm our environment because they don't contain toxic materials like plastics and aerosols.